{"id":11646,"date":"2026-04-20T12:03:40","date_gmt":"2026-04-20T10:03:40","guid":{"rendered":"https:\/\/tethys.farm\/?p=11646"},"modified":"2026-04-20T12:13:18","modified_gmt":"2026-04-20T10:13:18","slug":"kiwis-in-calabria-water-management-and-innovation-at-the-center-of-the-debate","status":"publish","type":"post","link":"https:\/\/tethys.farm\/en\/kiwis-in-calabria-water-management-and-innovation-at-the-center-of-the-debate\/","title":{"rendered":"Kiwis in Calabria: Water Management and Innovation at the Center of Discussion"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11646\" class=\"elementor elementor-11646\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dd5430e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7dd5430e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a718e95\" data-id=\"3a718e95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-353ef5b3 elementor-widget elementor-widget-text-editor\" data-id=\"353ef5b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On April 16, 2026 TETHYS participated in the <a href=\"https:\/\/www.unirc.it\/tutte-le-notizie\/16-aprile-kiwi-una-giornata-dedicata-al-futuro-dellactinidia\">study day<\/a> \u201c<strong>Kiwifruit in Calabria: Strategies and innovation to ensure quality and sustainability in the supply chain<\/strong>\u201d, hosted at the Department of Agriculture of the Mediterranean University of Reggio Calabria.<\/p><p>The initiative, promoted by the Calabrian University, brought together university professors, researchers, technicians and operators of the supply chain with the aim of <strong>take stock of the present and future of kiwifruit in Calabria<\/strong>, a crop which in recent years has taken on a <strong>increasingly strategic role for the regional territory<\/strong>.<\/p><p>During the morning the following issues were addressed: <strong>central themes for the sector<\/strong>: production quality, <strong>economic sustainability<\/strong>, <strong>agronomic management<\/strong>, technical innovation and <strong>ability to respond to new environmental criticalities<\/strong>.<\/p><h2>Tethys will be present at the event with a talk on satellite monitoring.<\/h2><p>For TETHYS they intervened <strong>Massimo Ambrogi<\/strong> And <strong>Lorenza Panunzi<\/strong>, with a <strong>Report on monitoring kiwi crops using satellite imagery<\/strong> And <strong>using data to support more efficient decisions in the field<\/strong>.<\/p><p>L&#039;<strong>interest<\/strong> recorded during the meeting was <strong>particularly significant<\/strong>. There <strong>participation<\/strong> was <strong>wide<\/strong>, with a <strong>significant presence of local producers<\/strong>, a concrete sign of a sector that is looking <strong>operational tools to face a phase of increasing complexity<\/strong>.<\/p><h2>Water and irrigation: an increasingly central issue for kiwifruit<\/h2><p>Among the signals that emerged most clearly during the day&#039;s work, one concerns <strong>the water theme<\/strong>In many companies the problem does not yet manifest itself in an emergency form, but <strong>There is a growing awareness that water availability and irrigation efficiency will represent a decisive turning point in the near future<\/strong>.<\/p><p>Kiwi is <strong>a crop that is demanding in terms of water and physiological requirements<\/strong>. For this reason, <strong>watering a lot does not necessarily coincide with watering well<\/strong>. Instead, it becomes essential to know:<\/p><p>\u2022 The <strong>real need<\/strong> of the crop at different seasonal times;<br \/>\u2022 the <strong>soil response<\/strong> to irrigation contributions;<br \/>\u2022 <strong>any excesses or deficiencies<\/strong> distributed within the same plot;<br \/>\u2022 the <strong>differences between zones<\/strong> apparently homogeneous but agronomically different.<\/p><p>In this scenario, continuous monitoring tools, such as ours <a href=\"https:\/\/tethys.farm\/en\/agricultural-crop-monitoring\/\">Watch<\/a>, and water needs analysis, such as ours <a href=\"https:\/\/tethys.farm\/en\/water-saving-agriculture\/\">Aqua<\/a>, can offer a <strong>concrete advantage<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5568ef elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"f5568ef\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tethys.farm\/wp-content\/uploads\/2026\/04\/tethys-universita-calabria-evento-aprile-2026-1024x768.jpg\" class=\"attachment-large size-large wp-image-11644\" alt=\"\" srcset=\"https:\/\/tethys.farm\/wp-content\/uploads\/2026\/04\/tethys-universita-calabria-evento-aprile-2026-1024x768.jpg 1024w, https:\/\/tethys.farm\/wp-content\/uploads\/2026\/04\/tethys-universita-calabria-evento-aprile-2026-300x225.jpg 300w, https:\/\/tethys.farm\/wp-content\/uploads\/2026\/04\/tethys-universita-calabria-evento-aprile-2026-768x576.jpg 768w, https:\/\/tethys.farm\/wp-content\/uploads\/2026\/04\/tethys-universita-calabria-evento-aprile-2026-16x12.jpg 16w, https:\/\/tethys.farm\/wp-content\/uploads\/2026\/04\/tethys-universita-calabria-evento-aprile-2026-1x1.jpg 1w, https:\/\/tethys.farm\/wp-content\/uploads\/2026\/04\/tethys-universita-calabria-evento-aprile-2026-10x8.jpg 10w, https:\/\/tethys.farm\/wp-content\/uploads\/2026\/04\/tethys-universita-calabria-evento-aprile-2026.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df811b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df811b6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec7b1c3\" data-id=\"ec7b1c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd285e8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bd285e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Kiwi: Production Opportunities and New Vulnerabilities<\/h2><p>The attention found in Calabria confirms a <strong>dynamics<\/strong> at this point <strong>also evident in other Italian areas<\/strong>: <strong>the kiwi<\/strong> It remains a crop of great economic value, but <strong>today requires a much more advanced level of management<\/strong> compared to the past.<\/p><p>In recent years the sector has had to deal with problems such as <strong>Kiwi die-off<\/strong>, The <strong>radical stresses<\/strong>, the <strong>climate anomalies<\/strong> and the <strong>increasing pressure on water resources<\/strong>Different phenomena, but often linked by a common element: the need for <strong>try to read in advance what happens in the soil-plant-water system<\/strong>.<\/p><p>It is precisely on this ground that <strong>research<\/strong>, <strong>university<\/strong> And <strong>technological innovation<\/strong> can create a <strong>new competitive balance for the supply chain<\/strong>.<\/p><h2>The contribution of TETHYS<\/h2><p>The participation in the event of the Mediterranean University of Reggio Calabria is part of the <a href=\"https:\/\/tethys.farm\/en\/autumn-update-on-tethys-efforts-to-combat-kiwifruit-mortality\/\">path that TETHYS has been carrying out for some time on kiwi<\/a>, with activities dedicated to <strong>vegetative state monitoring<\/strong>, to the <strong>water balance<\/strong>, to the<strong>soil analysis<\/strong> and to the <strong>decision support for agricultural companies<\/strong>.<\/p><p>The goal is to provide <strong>clear data<\/strong>, <strong>timely<\/strong> And <strong>usable<\/strong>, transforming <strong>field observation<\/strong> in one <strong>concrete management tool<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-7b12c64 e-flex e-con-boxed e-con e-parent\" data-id=\"7b12c64\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Kiwi die-off, monitoring and analysis 2025: TETHYS studies water balance and vegetative state of orchards to prevent crop decline.<\/p>","protected":false},"author":18,"featured_media":11645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[83],"tags":[74,64,62,69,73,63,65,79],"class_list":["post-11646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agricoltura-di-precisione","tag-acqua","tag-agricoltura-4-0","tag-agricoltura-di-precisione","tag-cambiamento-climatico","tag-irrigazione","tag-precision-farming","tag-satelliti","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kiwi in Calabria: gestione idrica, innovazione e sfide della filiera<\/title>\n<meta name=\"description\" content=\"All\u2019Universit\u00e0 di Reggio Calabria una giornata di studio dedicata al kiwi: gestione idrica, innovazione e nuove sfide per la filiera.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tethys.farm\/en\/kiwis-in-calabria-water-management-and-innovation-at-the-center-of-the-debate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kiwi in Calabria: gestione idrica, innovazione e sfide della filiera\" \/>\n<meta property=\"og:description\" content=\"All\u2019Universit\u00e0 di Reggio Calabria una giornata di studio dedicata al kiwi: gestione idrica, innovazione e nuove sfide per la filiera.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tethys.farm\/en\/kiwis-in-calabria-water-management-and-innovation-at-the-center-of-the-debate\/\" \/>\n<meta property=\"og:site_name\" content=\"TETHYS\" 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